"Humour and playfulness are essential for success."
"Open exchange of information has a positive global impact."
"The potential for impact increases with a focus on mobile."
"Tiny bits of information can have a profound impact."
With regards to the latter, he told a story about a man, photographing in a tense political climate who tweeted simply "arrested." Friends who knew where he was and what he was doing were able to contact the necessary people and the next tweet they received read "freed."
What I find most fascinating with regards to Twitter is its philosophy - a philosophy which is mirrored closely by Apple. Neither Twitter nor Apple prohibit the free use of their infra-structure by other entrepreneurs. They are not fueled by money, but rather by social good. During his masterclass, Biz explicitly stated his belief that with any entrepreneurial business there should always be a focus on using influence to impact both local and global issues for the good in some way - a concept with which I whole-heartedly agree.
I attended a lecture by a representative from Apple a few weeks ago and again, when questioned as to why one of their products, iTunes U, was free his response was simply, we want to enable others to have access to information.
Yes there will be profit in some cases. Yes people need to earn their living. But the philosophy behind these companies appears totally sound. Not "how do we exploit others and get rich?", rather "how do we enable others with what we have created?" It's a refreshing approach.
Much love,
xx


